Inter5ect / Internal Conference Branding at Droga5
Diversity Day is meant to be bold, thought-provoking, and reflective of culture and expression. This conference that Droga5 was holding was meant to push people out of their comfort zone, and help have those conversations we as a community need to have. I wanted the branding to be raw, organic, yet symbolic to help set the tone for the conference.
Katzenjammer is a speakeasy bar and event space for people to create their own cultural microcosm. The space is dedicated to mediated conversations about specific topics, music performances, and art installations/poetry.
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The type is meant to be sophisticated with a human touch. A serif mixed with handwritten type on top adds a layer of disruption and rawness from the deliberate nature of mixing the two.
Through the website, people will be asked a series of questions that will correlate to the design of their pin/ticket into the door. People will be able to see the similarities and differences of each other's pins and will be a good conversation starter.